UMYUM Manifesto

It starts in the kitchen, with curiosity and care. A family searching for something better, and finding joy where others saw limits.

It insists that delicious and plant-based belong together. That clean ingredients, whole foods, and no shortcuts can create something extraordinary.

It turns necessity into creativity, crafting cheeses and butters that don’t imitate but elevate. Bold enough to reimagine food, patient enough to do it right.

It’s a quiet rebellion: refusing to compromise on taste or texture, proving indulgence and responsibility can be one and the same.

It’s a movement built on care: for ingredients, for craft, for people. A patience that lets flavors develop naturally, and a boldness that aims to challenge the status quo.

UMYUM is the radical idea that beautifully delicious food can change the world. Because it changed ours.